The beginning of the year is the time for all Digital companies to unveil their newest cameras for the year ahead.

Fujifilm is one of the companies never to disappoint and one that always delivers a solid, reliable design year after year.

In 2010 they have not let us down with the release of the FinePix Z70 digital camera.

As well as having the usual impressive features such as sports mode, accurate zooming capabilities and 12 megapixels, there is another function in the camera that makes it even more desirable to the public.

The FinePix Z70 has a social networking aspect to the design that will allow users to upload and exchange their videos and pictures with much more ease than before.

Before you jump the gun, no, the new camera does not have wireless internet connection enabling a similar process to that of the iPhone.

What it does have, however, is a display screen that enables you to select a photo or video and upload it directly to FaceBook or YouTube via your computer.

This means there are no longer any more lengthy, agonizing wait times compared to the early days, not to mention having to convert those images and videos beforehand.

Other features of the FinePix Z70 include a sophisticated metal body and a vertical sliding lens barrier, coming in a chassis that is a mere 17.9mm thin.

LED illuminated keys make it easier to use at night time and you can also shoot video in High Definition with the option to play it back over a HD ready television.

The Fuji FinePix Z70 ships from February 2010, priced at around $150.