Now there are some pretty cool inventions out on the market at the moment, but none impress me more than the amazing new esky/beer shilling device known only as the 90-second beer cooler.

The title basically sums up everything the product is capable of, and set to achieve.

In short, the miniature cooler puts your beer on ice and gets it cold in 90 seconds.

Sure, that does mean you still have to wait, but it’s better than a few minutes!

There have been to many cases in every beer drinker life where they have put beers in the freezer in a desperate attempt to cool them fast enough for a nice cool beer, only to forget about them and open the door a few days later to find the top popped off and the stubbie ruined!!

With summer just around the corner there really could not be a better gift for anyone outdoor, or eve office person who loves to forget to pre cool his or her beer.

One of the best parts about the product is its ridiculously cheap rice tag.

While the 90-second beer cooler might be hard to get your hand son if you are away from Japan, as that’s where it hails from, it retails for sale at Rinkya Stores for just $15 with a $9 commission fee.

At the end of the day, for such a cheap price, who would have thought you get a beer cool in under two minutes!!